Bob Baxley: Software as a New Form of Media & The Evolution of Design | Pulse by Intuji #19

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🎧 Episode #19 of Pulse by Intuji has just dropped! 💥

Join us as we speak with Bob Baxley, a veteran product design leader with over 34 years of experience in Silicon Valley. From leading design at Apple during the iPhone’s launch to shaping user experiences at Pinterest and ThoughtSpot, Bob brings unparalleled insights into the evolution of software design.

In this latest episode of Pulse by Intuji, Bob shares his wealth of knowledge with Julian, CEO @ Intuji, on viewing software as a cultural medium, creating meaningful digital experiences, and the moral obligations of designers in today’s interconnected world.

🎙 “I would contend that software is the most influential cultural artifact being produced in the world today. The cultural impact of software absolutely dwarfs anything coming out of the movie industry, the music industry, the sports industry, or the book industry.” – Bob Baxley

Key Takeaways from this Episode:

✔️ How software evolved from an optional tool to an essential medium
✔️ Why enterprise software deserves consumer-grade design attention
✔️ The importance of clear design tenets in product development
✔️ Lessons from presenting designs to Steve Jobs
✔️ How to align design strategy with company vision
✔️ The future of AI in business transformation

This episode is vital listening for designers, product managers, business leaders, and anyone interested in creating meaningful digital experiences!

Link to the full episode here 👉 https://buff.ly/4f4iJVy

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#SoftwareDesign #UserExperience #ProductDesign #DesignLeadership #DigitalTransformation #TechIndustry #UXDesign #BusinessInnovation #TechEvolution

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