Is SEO dead?

Not even close.

In fact, SEO isn’t just alive—it’s more valuable than ever.

In one of my episode with Dave Spannhake, we talked about why SEO is still one of the most powerful tools for dealerships.

Here’s why:

Platforms like Grok on X and Google’s Search Generative Experience (SGE) are pulling live data from websites to deliver answers.

Which means…

If your dealership’s SEO game is strong, you’re not just showing up—you’re becoming the source.

Every search, every query, every chatbot pulls from somewhere.

So if your business isn’t showing up in those results…
It’s not an algorithm problem.

It’s an opportunity problem.